Nike Barcelona Aura

The team was responsible for the design and development of the Nike store on Carrer Diagonal in Barcelona. The project involved translating the dynamic brand identity into a physical environment that reflects movement, innovation, and urban energy. The team managed local consultancy and offered on site construction supervision.

Each zone within the store was carefully planned to create a seamless customer journey, balancing high-performance retail functionality with an engaging spatial experience. The result is a contemporary store that embodies Nike’s spirit while responding to the architectural rhythm of one of Barcelona’s most iconic avenues.