Located in Milan’s forward-looking Porta Nuova district, the Salomon store captures the brand’s spirit of innovation, performance, and connection to the outdoors. The interior blends raw, natural textures with sleek, contemporary lines: an aesthetic that mirrors the brand’s dual identity of alpine heritage and urban energy. Thoughtfully designed zones guide customers through immersive product experiences, from trail-running gear to alpine essentials.

Photography courtesy of Salomon.